SERVICES
Digital Planning, Websites, Social Media, Email marketing, Goog,e Ads, Facebook and Instagram Ads. We will help your company to succeed through Digital Marketing.
Digital Marketing Solutions
Aqui na Imagina Digital focamos na metodologia de Inbound Marketing para ajudar as empresas a crescerem.
Além de utilizar essa metodologia, aplicamos o processo de Automação de Marketing para contribuir em 3 pilares essenciais no digital das empresas: geração de leads, fortalecimento de marca e crescimento das vendas.
Website Development
At Imagina Digital, we build websites on the WordPress platform, which powers over 35% of all websites globally. The sites we create typically include SEO (Search Engine Optimization) techniques to boost your ranking, a blog to keep your content fresh, and integrations with Google Analytics to monitor your most visited pages. We also connect your site to WhatsApp, so you can engage with visitors when they’re most interested in your products or services
Digital Plannning
The Digital Planning phase is one of the most important steps in Digital Marketing. It’s through planning that we organize all demands before executing any online action.
In this stage, we’ll define the following for your business: objectives, target audience, personas, content schedule, keywords, ad investment, action plan, and much more.
At Imagina Digital, we develop Digital Planning in partnership with you, the client. The planning process takes place through an online meeting (via Google Meet or Zoom) between a representative from Imagina Digital and a representative from your company.
Social Media
Social Media is important, but to position your brand effectively, you need a strategy. Understanding your target audience, finding an authentic way to create content, and communicating frequently and consistently are key. It’s more than just producing any old post. That’s where we at Imagina Digital come in. Through the alignment established in the Digital Planning phase, we’ll take on the content creation (design and text) for your Social Media, ensuring you reach the right audience and achieve results.
Marketing Automation
Execute automated actions based on user behavior—sending an email, an SMS, or a special promotion. All of this is possible through Marketing Automation. Creating Landing Pages, pop-ups, and campaigns are other functionalities typically offered by automation software. We’ve worked with various automation tools, including MailChimp, HubSpot, RD Station, LeadLovers, ConvertKit, and Wishpond.
For more intense results, Imagina Digital can manage your marketing automation software. We can create automation flows, develop Landing Pages that match your brand design, and produce content for email marketing. We’ll handle all these processes so you can focus on what matters most—managing your business.
Content Production
Content production involves several aspects, including research on the target audience your company wants to reach, creating personas, selecting the most used keywords, and understanding the buyer’s journey. Integrating content across your company’s channels is also crucial. To assist in this process, it’s best to organize your Content Schedule during the Digital Planning phase. Even if new topics arise along the way, it’s advisable to maintain this organization.
Content for websites, blogs, landing pages, e-commerce, social media, email marketing, ads—each of these channels can be leveraged through content. For websites, blogs, landing pages, and e-commerce, there’s also the possibility of optimizing content. This content optimization work is commonly known as SEO (Search Engine Optimization). SEO plays a key role in helping your brand rank higher in search engines like Google.
Ad Management
Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads—there are many ways to advertise online to reach more people. It’s an effective way to target a specific audience. In general, ads offer a multitude of possibilities for companies willing to invest in visibility. But how much should you invest? It all depends on your planning. It’s always recommended to invest in ads while continuing other Digital Marketing activities (content production for your website, blog, social media, email marketing).
Having a clear objective, running tests, and optimizing your investment are essential when it comes to ads. This is where we can help. We’ll create and manage all your ads, allowing you to focus on running your business.
International Digital Marketing
The process of internationalization requires several adaptations for any type of business. Whether it’s companies that sell products or services, operating in the global market presents a challenge.
International Digital Marketing can help companies expand globally. From choosing a name, registering domains (.com, .io, .ai, .co, .global), adapting and localizing content, to analyzing the target market, there are numerous ways that International Digital Marketing can contribute.
Imagina Digital has helped companies adapt their brands for global operations. Using our expertise of over 10 years in the market, we provide solutions that consider both the country of origin and the destination country, aiding in the expansion of brands in international trade. This applies to companies selling products as well as those offering services (e.g., startups, tech companies, consultancies, etc.).
Send a message to our team and start structuring your operations for a more consistent global presence.
Branding
Logo, fonts, color palette, business card design, social media covers, letterhead—we’ll create or review your company’s entire visual identity.
Maintaining a well-defined visual identity is essential for companies that want to be memorable to their target audience. There are many possibilities for brand creation that your company can leverage.
It’s common for entrepreneurs to want to communicate everything through their logo when creating a brand. However, brand consolidation happens over time. That’s why other branding activities should occur simultaneously.
Participation in events, organizing a digital strategy, content production, and permissive (not interruptive) interventions all contribute to brand consolidation.
Choosing a name, registering the brand with relevant authorities (such as INPI in Brazil), researching existing names—these should all be done before building your Visual Identity.