BLOG
Stay updated with digital marketing insights to help your business succeed!
Brazil-Portugal: Trade and Investment Profile – Opportunities for Internationalization
The relationship between Brazil and Portugal reached a new level in 2025. According to the study " Portugal Trade and Investment Profile 2025 ," published by ApexBrasil, bilateral trade reached US$4.7 billion in 2024 , consolidating Portugal as one...
Internationalization of small and medium-sized enterprises: marketing, technology, and community as a growth strategy
Small and medium-sized enterprises (SMEs) represent the majority of businesses worldwide, but when it comes to internationalization, many are still unprepared. Limited resources, improvised strategies, and a lack of cultural adaptation make expansion a challenge. At...
Brazil–Canada Business Overview: Opportunities and Challenges
The relationship between Brazil and Canada has been gaining relevance in recent years, both due to the increase in trade and the flow of investments. According to the study "Brazil-Canada Trade and Investment Outlook 2025 ," published by ApexBrasil,...
Digital Marketing for Education: How Canadian colleges can attract international students?
In today's global education landscape, Canadian colleges and universities face increasing competition to attract international students. With over 622,000 international students in Canada as reported by the Canadian Bureau for International Education (CBIE), it's...
Why Marketing Dashboards Are Essential for Business Success in 2024?
In today’s fast-paced digital world, data drives decisions. From small businesses to multinational corporations, the ability to analyze and act on marketing data is crucial for success. This is where marketing dashboards come into play. These powerful tools not only...
Unlocking the Power of Data in Digital Marketing: A Game-Changer for Small and Medium Businesses
In today’s digital-first world, data is at the heart of effective marketing strategies. Whether you’re running a tech company, an e-commerce business, or a service-based firm, leveraging data can significantly enhance your marketing efforts, improve customer...
Is Hiring a Digital Marketing Agency Worth the Investment? A Detailed Guide for Tech Companies
In today’s digital age, tech companies face a common yet crucial dilemma: should they manage their digital marketing efforts internally, or is it better to bring in an expert agency? For businesses in competitive markets like the US and Canada, this decision carries...