The relationship between Brazil and Canada has been gaining relevance in recent years, both due to the increase in trade and the flow of investments. According to the study “Brazil-Canada Trade and Investment Outlook 2025 ,” published by ApexBrasil, bilateral trade already exceeds US$10 billion annually , with sectors such as mining, clean energy, technology, agribusiness, and food standing out.
What the numbers reveal
Canada has consistently invested in strategic sectors in Brazil, such as renewable energy, information technology, and sustainable mining. Canadian companies already account for billions of dollars in direct investment in Brazil, solidifying the country as one of the main destinations for Canadian capital in Latin America.
On the other hand, Brazilian exports to Canada are growing steadily. Products such as coffee, meat, and machinery are gaining ground, but there are also advances in value-added sectors, such as educational technology and software. For small and medium-sized Brazilian companies, this represents a demanding, diverse consumer market open to innovation .
Brazil as a strategic partner
In addition to being a supplier of commodities, Brazil is increasingly seen by Canada as a strategic partner in clean technology and energy transition. This opens up opportunities for Brazilian startups and SMEs focused on innovation, which can find both investors and acceleration hubs in Canada—such as Waterloo, Toronto, and Vancouver, recognized global technology centers.
Opportunities for SMEs
- Food and beverages : growing demand for ethnic products, with room for Brazilian brands.
- Education and technology : exchange of digital solutions in universities and research centers.
- Renewable energy : possibility of joint ventures in projects related to green hydrogen, solar and wind power.
- Creative services and marketing : Canadian companies open to global suppliers for digital expansion.
Partner organizations to learn more about Canada
Beyond market data, understanding the institutional ecosystem is essential for those wishing to internationalize to Canada. Several entities offer practical support, connections, and market intelligence:
- BCCC – Brazil-Canada Chamber of Commerce : https://www.brazilcanchamber.org
- CCBC – Brazil-Canada Chamber of Commerce : https://www.ccbc.org.br
- Acate Canada : https://acate.com.br/categoria/internacionalizacao
- ApexBrasil : https://www.apexbrasil.com.br
- EDC – Export Development Canada : https://www.edc.ca
- Invest in Canada : https://www.investcanada.ca
- Canadian Trade Commissioner Service (TCS) : https://www.tradecommissioner.gc.ca
These institutions function as strategic bridges , providing market data, support programs, and connections with potential business partners.
The role of international marketing
To take advantage of these opportunities, Brazilian SMEs need more than just good products. It’s essential to build brand positioning, understand Canadian cultural diversity, and invest in targeted digital marketing. Canadian consumers are discerning and value brands that communicate transparency, innovation, and social impact.
The Brazil-Canada landscape shows that there is real room for mutual growth, but only prepared companies will be able to seize these opportunities. SMEs that combine strategy, technology, and a consistent brand narrative will have a much better chance of competing in this market.
Contact us to learn how to implement an international marketing strategy in your company.