Fractional CMO
Hire a part-time Marketing professional and save costs
What is a Fractional CMO?
A Fractional CMO (Chief Marketing Officer) is an experienced professional responsible for structuring and leading a company’s marketing function.
Fractional CMO services are typically delivered on a part-time basis or through a limited number of hours per week, allowing companies to access senior marketing leadership without hiring a full-time executive.
This professional can take ownership of critical areas of the business, including strategy, branding, market positioning, cross-department integration, partnerships, and more. Below, you’ll find all the key details about the role of a Fractional CMO.
What are the main responsibilities of a Fractional CMO?
Here are some of the key functions a Fractional CMO can take on within your company’s marketing organization
Marketing Diagnosis
Analysis of the company’s current scenario, including digital audit, internal processes, tools, brand perception, trends, customer journey, and key indicators.
Marketing Planning
Definition of a marketing strategy, including objectives, target audience, personas, competitors, channels to be explored, budget, goals, timeline, and more.
Brand Positioning
Creation of brand identity with a focus on perceived value within the target segment, seeking competitive differentiation and strengthening the company’s other channels.
Marketing and Sales
Integration of marketing and sales resources with a focus on process optimization, especially in lead generation and customer conversion.
Campaign Management
Planning, implementation, monitoring, and supervision of marketing initiatives, with a focus on predefined objectives.
Budget Management
Management of the marketing budget, controlling resource allocation with the goal of optimizing results based on monthly, quarterly, and annual analyses.
KPI Analysis
Ongoing evaluation of results, indicators, and other company-related data, supporting executive-level decision-making.
Fractional CMO Plans
Hire the Fractional CMO your company needs. Bring structure to your marketing once and for all.
Plan and organize your campaigns, build a clear marketing calendar, and start driving real results.
Bronze Plan
20 hours per month- Marketing Diagnosis
- Strategic Marketing Planning
- Marketing Plan Implementation
- Ongoing Monitoring and Reports
- 2 monthly meetings
Silver Plan
30 hour month- Marketing Diagnosis
- Strategic Marketing Planning
- Marketing Plan Implementation
- Ongoing Monitoring and Reports
- 3 monthly meetings
- Participation in events
Gold Plan
Customized- Marketing Diagnosis
- Strategic Marketing Planning
- Marketing Plan Implementation
- Ongoing Monitoring and Reports
- XX monthly meetings
- XX participation in events
- XX use of Marketing Automation tools
Notes
– The Fractional CMO plan requires the execution of a service agreement between the contracting company and Imagina Digital.
– Any services provided by Imagina Digital that involve in-person activities (such as travel, participation in meetings or events, visits to partners or suppliers, and similar activities) may take place by mutual agreement between the parties and will require an additional investment from the contracting company.
– If you are interested in proceeding with one of the Marketing plans, simply send your company details (Name, Buniness number, Email, Phone number) via email, or complete the form below.
Request your Fractional CMO
Looking to hire a Fractional CMO for your company? Contact us now.
Frequently Asked Questions
Do I need to hire more professionals besides the Fractional CMO?
It depends. Typically, a Fractional CMO operates within the strategic scope of Marketing. Depending on the negotiation, they may even execute some actions, however, the focus is on the strategic level.
What type of company needs a Fractional CMO?
Technology companies, startups, service companies, retail companies, some types of industries, and other small and medium-sized enterprises are the most suitable candidates for having a Fractional CMO.
How can I tell if the Fractional CMO will be able to handle operational marketing responsibilities?
In the case of Imagina Digital’s plans, everything is based on the provision of services with a monthly hour limit. If there is room to take on operational tasks within the contracted professional’s schedule, they may perform them, always prioritizing strategic actions.
The Fractional CMO does not necessarily execute all marketing-related actions for the company. On the other hand, this professional is responsible for orchestrating the entire marketing sector of the company.
Why hire a Fractional CMO instead of a Digital Marketing agency?
Imagina Digital also offers Digital Marketing plans; however, Fractional CMO plans are more suitable for companies that need someone to work as part of the team . The Fractional CMO will be able to contribute to the management of the internal team; supplier management; participation in meetings and events; tool selection; hiring of other professionals and partners, and so on. Furthermore, the provision of services by the Fractional CMO is directly linked to the contracting of hours.
What is included in Imagina Digital’s Fractional CMO Plans?
Imagina Digital’s Fractional CMO Plans can include a range of strategic marketing activities. These include: Diagnosis, Strategic Marketing Planning, Marketing Plan Implementation, Monitoring and Reporting, Participation in Events and Meetings, and much more. Contact us to have your questions answered.
Can I hire a Fractional CMO to work internationally?
Yes. The terms and conditions related to the provision of Fractional CMO services will be established through a service agreement between the contracting company and Imagina Digital. These details will be established during the proposal negotiation and contract signing process.
ABOUT
Since I founded Imagina Digital in 2014, we’ve had incredible learning experiences. We’ve already helped entrepreneurs with over 300 projects in Brazil, Canada and Portugal, giving us immense experience in the Marketing world. We want to share this knowledge with you.
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